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Ðåôåðàòû Ãëàâíàÿ Ïðîãðàììèðîâàíèå èêîìï-ðû Ïñèõîëîãèÿ Ðàäèîýëåêòðîíèêà Àóäèò ÀÕÄ ýêïðåä ôèíàíñûïðåäïðèÿòèé Áàíêîâñêîå äåëî Áèîãðàôèè Áèîëîãèÿ è õèìèÿ Áèðæåâîå äåëî Ôèíàíñû äåíüãè è íàëîãè Ôèëîñîôèÿ Ôèçèêà è ýíåðãåòèêà Âîåííàÿ êàôåäðà Âåòåðèíàðèÿ Âàëþòíûå îòíîøåíèÿ Ãåîãðàôèÿ è ýêîíîìè÷åñêàÿ ãåîãðàôèÿ Ãåîëîãèÿ ãèäðîëîãèÿ èãåîäåçèÿ Ãîñóäàðñòâî è ïðàâî Òîâàðîâåäåíèå Òðàíñïîðò Íîòàðèàò Àðõèòåêòóðà Õèìèÿ Ãðàæäàíñêîå ïðàâî è ïðîöåññ Ãðàôîëîãèÿ Äåëîïðîèçâîäñòâî Äåíüãè è êðåäèò Íîâûå è íåïåðå÷èñëåííûå |
Ýêçàìåíàöèîííûå âîïðîñû è áèëåòû ïî ïðåäìåòó ÌÀÐÊÅÒÈÍÃÎÂÛÅ ÈÑÑËÅÄÎÂÀÍÈß È ÀÍÀËÈÇ çà âåñåííèé ñåìåñòð 2001 ãîäàÝêçàìåíàöèîííûå âîïðîñû è áèëåòû ïî ïðåäìåòó ÌÀÐÊÅÒÈÍÃÎÂÛÅ ÈÑÑËÅÄÎÂÀÍÈß È ÀÍÀËÈÇ çà âåñåííèé ñåìåñòð 2001 ãîäàÏÐÈÌÅÐÍÛÉ ÏÅÐÅ×ÅÍÜ ÝÊÇÀÌÅÍÀÖÈÎÍÍÛÕ ÂÎÏÐÎÑΠÌàðêåòèíãîâûå èññëåäîâàíèÿ è àíàëèç 1. Äàéòå îïðåäåëåíèå ïîíÿòèÿ "ìàðêåòèíãîâûå èññëåäîâàíèÿ". 2. Ïåðå÷èñëèòå áàçîâûå âàðèàíòû êîìïëåêñíûõ èññëåäîâàíèé. 3. Íà îñíîâå êàêèõ ìåòîäèê ïðîâîäÿòñÿ êîëè÷åñòâåííûå è êà÷åñòâåííûå èññëåäîâàíèÿ? 4. ×òî òàêîå ðåéòèíã? 5. ×òî òàêîå ìîíèòîðèíã? 6. ×òî íàçûâàþò âíåêàáèíåòíîé ðàáîòîé â ìàðêåòèíãîâûõ èññëåäîâàíèÿõ? 7. Äàéòå õàðàêòåðèñòèêó êà÷åñòâåííîãî èññëåäîâàíèÿ. 8. ×òî òàêîå ðàçâåäûâàòåëüíîå èññëåäîâàíèå è â ÷åì ñîñòîèò åãî öåëü? 9. Äëÿ ÷åãî ïðåäíàçíà÷åíî îöåíî÷íîå èññëåäîâàíèå? 10. ×òî èçó÷àþò â õîäå ðàçëè÷íûõ ìàðêåòèíãîâûõ èññëåäîâàíèé? 11. Íàçîâèòå ÷åòûðå îñíîâíûõ ýòàïà ìàðêåòèíãîâîãî èññëåäîâàíèÿ. 12.  ÷åì çàêëþ÷àåòñÿ àíàëèç âòîðè÷íûõ èñòî÷íèêîâ èíôîðìàöèè? 13. Íà êàêèå ãðóïïû ìîæíî ïîäðàçäåëèòü öåëè èññëåäîâàíèÿ? 14. Íàçîâèòå òðè ñïîñîáà ñáîðà ïåðâè÷íûõ äàííûõ. 15. Êàêèå ìåòîäû êîììóíèêàöèè èñïîëüçóþòñÿ äëÿ ïðîâåäåíèÿ ìàðêåòèíãîâîãî èññëåäîâàíèÿ? 16. Ïî÷åìó íåîáõîäèìà âûðàáîòêà ãèïîòåçû ìàðêåòèíãîâîãî èññëåäîâàíèÿ? 17. Êàêèå àëüòåðíàòèâû âîçíèêàþò â õîäå âûðàáîòêè êîíöåïöèè ñáîðà äàííûõ? 18.  ÷åì ñîñòîÿò ïðåèìóùåñòâà âòîðè÷íîãî èññëåäîâàíèÿ? 19. Íàçîâèòå ìåòîäû, èñïîëüçóåìûå äëÿ ïîëó÷åíèÿ èíôîðìàöèè â ìàðêåòèíãå. 20. Íàçîâèòå äâà òèïà ëè÷íûõ èíòåðâüþ. 21. Äàéòå ïîäðîáíóþ õàðàêòåðèñòèêó ãðóïïîâîìó èíòåðâüþ êàê ìåòîäó ñáîðà èíôîðìàöèè. 22. Êàê ïðîâîäèòñÿ ãëóáèííîå èíòåðâüþ? 23. ×òî òàêîå òàáóëèðîâàíèå? 24. ×òî õàðàêòåðíî äëÿ îäíîìåðíûõ ìåòîäîâ øêàëèðîâàíèÿ? 25. Ïåðå÷èñëèòå âèäû àíêåòèðîâàíèÿ. 26. Îõàðàêòåðèçóéòå î÷íîå èíòåðâüþèðîâàíèå. 27. Îõàðàêòåðèçóéòå ìåòîäèêó êîíòåíò-àíàëèçà. 28. Îõàðàêòåðèçóéòå ìåòîä ñáîðà èíôîðìàöèè – èíòåðâüþ ïî òåëåôîíó. 29. ×òî òàêîå îïðîñ? Êàê ïðîâîäèòñÿ ïðÿìîé îïðîñ? 30. Ïî êàêèì ïàðàìåòðàì îãðàíè÷èâàåòñÿ ãåíåðàëüíàÿ ñîâîêóïíîñòü? 31. ×òî òàêîå âûáîðêà? Êàêèì îáðàçîì äåëàåòñÿ âûáîðêà? 32. Êàêèìè îáñòîÿòåëüñòâàìè îáóñëîâëåíà íåîáõîäèìîñòü âûáîðêè? 33. ×òî íàçûâàþò îøèáêîé ðåïðåçåíòàòèâíîñòè? 34. ×òî òàêîå âûáîðêà? Ïåðå÷èñëèòå âèäû ñëó÷àéíûõ âûáîðîê. 35. Êàêèì îáðàçîì ðàçäåëÿþòñÿ îïðîñû êàê ôîðìà ñáîðà äàííûõ â ìàðêåòèíãå? 36. Íàçîâèòå íåäîñòàòêè è ïðåèìóùåñòâà ñâîáîäíîãî îïðîñà. 37. Ðàññêàæèòå, ÷òî ðåêîìåíäóåòñÿ äëÿ óëó÷øåíèÿ êà÷åñòâà îïðîñíûõ ëèñòîâ è óñïåøíîãî ïðîâåäåíèÿ ñáîðà äàííûõ. 38. ×òî òàêîå âûáîðêà? 39. ×òî òàêîå îïðîñ êàê ñïîñîá ñáîðà ïåðâè÷íûõ äàííûõ? 40. Íàçîâèòå íåäîñòàòêè ìåòîäà íàáëþäåíèÿ. 41. Ñðàâíèòå ïðåèìóùåñòâà ïîëåâîãî è ëàáîðàòîðíîãî íàáëþäåíèÿ. 42. ×òî òàêîå ýêñïåðèìåíòàëüíûé ìåòîä? 43. Îõàðàêòåðèçóéòå ïàíåëü êàê ìåòîä èññëåäîâàíèÿ. 44. Êàêóþ èíôîðìàöèþ ìîæíî ïîëó÷èòü ñ ïîìîùüþ ïîòðåáèòåëüñêîé ïàíåëè? 45. Êàêóþ èíôîðìàöèþ ìîæíî ïîëó÷èòü ñ ïîìîùüþ ïàíåëè ðîçíè÷íîé òîðãîâëè? 46. ×òî òàêîå ïàíåëüíàÿ âûáîðêà? Íàçîâèòå îñíîâíûå ýòàïû ìàðêåòèíãîâûõ èññëåäîâàíèé. 47. ×òî òàêîå ýêñïåðèìåíò êàê ñïîñîá ñáîðà ïåðâè÷íûõ äàííûõ? 48. Îõàðàêòåðèçóéòå ôîêóñ-ãðóïïó êàê îäèí èç ìåòîäîâ ñáîðà è àíàëèçà èíôîðìàöèè â ïðîöåññå êà÷åñòâåííîãî èññëåäîâàíèÿ. 49. Êàêèå ñòàäèè âêëþ÷àåò â ñåáÿ íà÷àëüíûé ýòàï êà÷åñòâåííîãî èññëåäîâàíèÿ ìåòîäîì ôîêóñ-ãðóïï? 50. Êàêîâû ïðàâèëà ñîñòàâëåíèÿ ïóòåâîäèòåëÿ? 51. Êàêîâû îñíîâíûå îáëàñòè ïðèìåíåíèÿ ôîêóñ-ãðóïï â Ðîññèè? 52. Ñ ÷åì ñâÿçàí ñëàáûé ñïðîñ íà ôîêóñ-ãðóïïû â Ðîññèè? 53. Êàêèå ïðîåêòèâíûå ìåòîäèêè èñïîëüçóþòñÿ ïðè ñîñòàâëåíèè ïóòåâîäèòåëÿ? 54. Ïî êàêèì êðèòåðèÿì êëàññèôèöèðóþòñÿ ìåòîäû àíàëèçà äàííûõ? 55. ×òî âêëþ÷àþò â ñåáÿ îïèñàòåëüíûå îäíîôàêòîðíûå ìåòîäû? 56.  ÷åì çàêëþ÷àåòñÿ ïðèìåíåíèå èíäóêòèâíûõ îäíîôàêòîðíûõ ìåòîäîâ? 57. Äëÿ ÷åãî ïðåäíàçíà÷åí âàðèàöèîííûé ìåòîä? 58. Äëÿ ÷åãî ïðåäíàçíà÷åí ôàêòîðíûé àíàëèç? 59. Îïèøèòå âîçìîæíîñòè ìíîãîìåðíîãî øêàëèðîâàíèÿ. 60. Äëÿ ÷åãî ïðèìåíÿþòñÿ äåòåðìèíèðîâàííûå ìåòîäû èññëåäîâàíèÿ îïåðàöèé? 61. Äëÿ ÷åãî ïðèìåíÿþòñÿ ìîäåëè ñåòåâîãî ïëàíèðîâàíèÿ è óïðàâëåíèÿ? 62. Äàéòå îïðåäåëåíèå ýêñòðàïîëÿöèè. 63. Ïåðå÷èñëèòå ýòàïû ïðîöåññà êîððåëÿöèîííî-ðåãðåññèîííîãî àíàëèçà êîíúþíêòóðû ðûíêà. 64. Êîãäà äîñòèãàåòñÿ ìàêñèìàëüíûé ýôôåêò ïðîãíîçèðîâàíèÿ? 65. ×òî ÿâëÿåòñÿ îñíîâíîé çàäà÷åé êîìïëåêñíîãî èçó÷åíèÿ ðûíêà? 66. Ôóíêöèåé êàêèõ ôàêòîðîâ ÿâëÿåòñÿ âåëè÷èíà ñïðîñà è åìêîñòü ðûíêà â êàæäûé êîíêðåòíûé ìîìåíò âðåìåíè? 67. Êàê ðàçëè÷àþòñÿ èññëåäîâàòåëüñêèå ïðîöåäóðû â çàâèñèìîñòè îò ñòàäèè îáðàùåíèÿ òîâàðà èëè óñëóãè? ?????S????????? ???S? ?? ??S™?S?? ?????®??????? ???????????? ? ?????? ???S? ? 1 68. ??? ????S ???®S™?®??S????S ????S???©?®?S ????S™?®???S ? ® ?S? ??????? 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